Put your customers first and grow better with HubSpot’s AI-powered customer platform.
Connect your front office teams through a complete view of the customer journey.
Use AI-powered tools to deliver a seamless customer experience
Easily adapt to emerging industry trends and technologies.
Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency.
HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
Have questions? Give us a call and we'll walk you through it.
+1 857-829-5060
Connecting consistently throughout the customer journey drives 19% more growth in terms of deals closed.
- HubSpot Internal Research
Work smarter, not harder, with HubSpot’s collection of AI tools that help spark creativity, drive engagement, and more.
Learn more about how HubSpot’s products, content, and ecosystem help you create a delightful experience for your customers.
Take your career to new heights with free educational courses from HubSpot Academy.
A customer platform is HubSpot’s AI-powered solution comprised of three key components: engagement features that connect your front office with customers across their entire journey; Smart CRM that combines customer data with artificial intelligence to power the entire platform; and a connected ecosystem that extends the customer platform with an app marketplace, educational content, and an engaging community network.
No. CRM is one part of the HubSpot customer platform. HubSpot’s Smart CRM includes a data layer and a system of record that unites all of HubSpot’s products on a single customer platform. Your CRM just got a major upgrade.
HubSpot Smart CRM connects all of HubSpot’s products to a central, AI-powered system of record that unifies, enriches, and de-duplicates customer data across traditionally disparate data sources. HubSpot’s Smart CRM helps you capitalize on insights instantly with guidance and assistance to deliver intelligent outcomes.
Here’s how HubSpot Smart CRM differs from traditional CRMs:
HubSpot’s customer platform is made up of six core products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub.
Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together. Learn more about HubSpot’s products.
Explore popular features in HubSpot’s customer platform below.
Automatically populate contact records with company details from our database of over 20 million businesses.
Complete sales activities, see detailed company and contact records, and view communication history in one place.
Connect with your website visitors in real time to convert new leads, close more deals, and provide better customer support.
Add company and contact records with a single click, log sales activities automatically, and keep records up to date.
Add deals with a single click, assign tasks, and track progress in your dashboards.
Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations.
Use live chat, team email, a Facebook Messenger integration, and an easy-to-use chatbot builder to have unlimited, personalized conversations at scale.
Connect your team email addresses to a universal inbox that makes collaboration more efficient.