Free Email Marketing Tools

Frequently Asked Questions

• What is email marketing?

  Email marketing is when a brand uses email as a method of delivery to communicate marketing messages to prospects and customers — such as abandoned cart emails, user onboarding campaigns, and product discounts or holiday sales. 
  
  Outside of driving revenue, many companies have an email marketing strategy centered on providing value for customers and building relationships. If brands have a reputation for giving helpful information, their marketing emails are much more likely to be engaged with.
  
  HubSpot's email marketing tools do all these things with the additional benefit of being automatically integrated with your CRM, helping you track how effective your messaging is.

• What makes HubSpot's free email marketing tools popular?

  Popular features of HubSpot's free email marketing tools include:

  • Bulk emails that are tested and optimized for every device type
  • A simple drag-and-drop editor that makes it easy to design professional emails
  • An extensive template library proven to drive customer engagement 
  • Integration with HubSpot’s CRM and Salesforce, making it easy to personalize emails and build lists
  • AI writing assistance that helps marketers generate new copy and fine-tune existing text

• How can I optimize my email marketing campaigns?

  Most successful email marketing campaigns utilize some or all of these best practices:

  • Short and catchy subject lines

  • Engaging visuals that load quickly on mobile and desktop

  • Easy-to-read text formatting

  You can further optimize your email marketing campaigns using HubSpot's built-in reporting to analyze and replicate the content your audience engages with. Additionally, you can find out more about your email subscriber's preferences with A/B testing.

• How much do HubSpot's email marketing tools cost?

  HubSpot’s email marketing software is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional, and Enterprise editions of Marketing Hub.

• What are the most popular types of email marketing campaigns?

  Not all email marketing campaigns are built equally, which is why HubSpot features goal-based email templates to help you get started.
  
  Newsletters and promotional emails are often used to capture new leads. Product launch announcements, event invitations, and birthday or seasonal messages are typically used to re-engage existing customers and leads. 

• What kind of email templates are included with HubSpot's free email marketing tools?

  HubSpot's email marketing tools include templates for:

  • Email newsletters
  • Birthday outreach
  • Promotional offers
  • Product launch announcements
  • Reengagement/lead nurture

  You can customize each template to suit your needs and brand. Alternatively, you can use the drag-and-drop email editor to build your own template without coding or design experience.

• How much time does it take to implement an email marketing tool?

  If you don’t already have a contact list, email marketing can take time to see results. You’ll need to collect a list of email addresses from people interested in hearing what you have to say. However, if you already have a list of email subscribers, you can use HubSpot’s email marketing WYSIWYG ("what you see is what you get") editor to make beautiful emails within minutes. There is very little preparation needed, and your team will be ready to send their first campaign quickly.