HubSpot Customer Platform

Frequently Asked Questions

• What is a customer platform?

  A customer platform is HubSpot’s AI-powered solution comprised of three key components: engagement features that connect your front office with customers across their entire journey; Smart CRM that combines customer data with artificial intelligence to power the entire platform; and a connected ecosystem that extends the customer platform with an app marketplace, educational content, and an engaging community network. 

• Is a customer platform the same as a CRM?

  No. CRM is one part of the HubSpot customer platform. HubSpot’s Smart CRM includes a data layer and a system of record that unites all of HubSpot’s products on a single customer platform. Your CRM just got a major upgrade.

• What is HubSpot Smart CRM, and how is it different from traditional CRMs?

  HubSpot Smart CRM connects all of HubSpot’s products to a central, AI-powered system of record that unifies, enriches, and de-duplicates customer data across traditionally disparate data sources. HubSpot’s Smart CRM helps you capitalize on insights instantly with guidance and assistance to deliver intelligent outcomes.

  Here’s how HubSpot Smart CRM differs from traditional CRMs:

  • A traditional CRM is unified by force. HubSpot Smart CRM is unified by default. Businesses no longer have to deal with data software (i.e. CRM software) that’s siloed from engagement software (e.g. marketing, sales, and customer service software). Smart CRM unifies both across the ecosystem and throughout the customer journey.
  • A traditional CRM is hard to configure. Smart CRM is easy to customize. HubSpot’s Smart CRM removes complexity to make customization and extensibility fast and user friendly so businesses can spend more time connecting with customers, and less time tinkering with IT.
  • A traditional CRM gives you information. Smart CRM gives you intelligence. While legacy CRM offers information to businesses and leaves engagement and connection on the table, Smart CRM delivers actionable intelligence across the customer platform so business can connect and grow.

• How does HubSpot Smart CRM work with HubSpot’s other products?

  HubSpot’s customer platform is made up of six core products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub.

  Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together. Learn more about HubSpot’s products.