AI is the talk of the town right now…

You see it everywhere. Everyone from CEOs to CMOs to investors are raving about AI’s magical power to transform businesses. And it seems every other day there’s a new thing breaking ground in the AI-verse.

As a business builder, it's normal to feel like you're playing catch-up, getting lost in the nitty-gritty buzzwords, or just not technically savvy enough to compete.

If you relate, this guide is for you – we’re here to spell out what it all means, how you can level up in this game, and help answer burning questions like:

1. How can you use this fantastic beast to grow your business?
2. How much should you invest in AI, if at all?
3. And most importantly, where do you start?