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Why Creators Will Replace Your Entire Marketing Team In 2024

Marketing Against the Grain
55.2K subscribers
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2K views 1 year ago
Turn visitors into leads today with HubSpot’s free marketing tools. https://clickhubspot.com/u99 The best people change their game, evolve, and adapt. Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape. 🎙️​​Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/dlPdNxbV We’re on social media! 📲 Twitter:   / matgpod   📲 TikTok:   / matgpod   Timestamps [00:00] Intro [03:25] Hyper-personalized marketing [07:04] Co-marketing with adjacent companies is crucial [13:17] Polarizing brands lean into what's controversial [16:22] I …...more
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Why Creators Will Replace Your Entire Marketing Team In 2024
N/ALikes
2,084Views
2023Nov 16
Turn visitors into leads today with HubSpot’s free marketing tools. https://clickhubspot.com/u99 The best people change their game, evolve, and adapt. Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape. 🎙️​​Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/dlPdNxbV We’re on social media! 📲 Twitter:   / matgpod   📲 TikTok:   / matgpod   Timestamps [00:00] Intro [03:25] Hyper-personalized marketing [07:04] Co-marketing with adjacent companies is crucial [13:17] Polarizing brands lean into what's controversial [16:22] Internal story consistency is crucial for success [19:12] AI is transforming marketing [23:04] Marketing automation and AI are becoming dominant [26:04] AI concierge [27:07] HubSpot integrates AI for storytelling and support [30:30] Personality-led growth [35:29] AI makes products easier to create [37:14] Outro About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Follow along using the transcript.

Marketing Against the Grain

55.2K subscribers